21 MAR 2018

21 MAR 2018 Press release

Safe Road Marathon 2018 in New Delhi

As part of the iSafe - The Safer India Challenge'17, the Safe Road Marathon 2018 was organized on March 18, 2018 in New Delhi. The Marathon was organized by Indian Road Safety Campaign (IRSC) and Ministry of Road Transport and Highways in partnership with Diageo India & IIT Delhi. The marathon was flagged off by Ms. Garima Bhatnagar, Joint Commissioner, Delhi Traffic Police and Navdeep Singh Mehram, Sr. General Manager- Sustainability, Diageo India.

Over 3000 people participated in the marathon which was organized to create awareness for road safety among young Indians especially school children and college students.

The Indian Roads Safety Campaign (IRSC) is the largest youth led organisation by the students and alumni of IIT Delhi to spread awareness around road transportation amongst youth and ‘soon going to be road dwellers’. Through dedicated initiatives, they aim to reduce the number of deaths caused by road accidents across India by half till 2020. They are currently active in 50+ cities with over 1700+ volunteers and impacted more than 1 crore people in 35 cities across 7 states.


About Diageo India

Diageo India is the country’s leading beverage alcohol company and a subsidiary of global leader Diageo plc. The company manufactures, sells and distributes an outstanding portfolio of premium brands such as Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, Royal Challenge, McDowell’s No.1, Smirnoff, Captain Morgan and Four Seasons.

Headquartered in Bengaluru, our wide footprint is supported by a committed team of over 5000 employees, 60 manufacturing facilities across states and union territories in India, a strong distribution network and a state-of-the-art Technical Centre.

Incorporated in India as United Spirits Limited (USL), the company is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India. For more information about Diageo India, our people, our brands, and performance, visit us at www.diageoindia.com. Promoting responsible consumption of alcohol is at the core of our business. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practices.

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