In Society Introduction

We as ambassadors of our industry, aim to be the best we can at work, at home, with friends, and in the community. By integrating social responsibility into our core business, we strive to create and deliver shared value amongst consumers, stakeholders and society. Our Sustainability & Responsibility initiatives are aimed at ameliorating the environment and the lives of people, helping them enjoy our brands responsibly, thrive as communities, and reflect our purpose of ‘Celebrating Life, Every Day, Everywhere’.

Our business touches the lives of people in several ways. Our Corporate Citizenship programmes concerning road safety, responsible drinking, and women’s empowerment wield a positive influence on individuals and families ensuring that the communities we operate in benefit from our presence.

Preventing alcohol-related harm

Preventing Harm

We stay committed to craft, produce, market and sell our brands responsibly. To address and curb alcohol misuse, we work collectively with individuals, families, governments, law enforcers and educators. In this direction, we forge partnerships and design programmes aiming to prevent drink-driving, underage and excessive drinking, all of which helps reduce the incidences of alcohol misuse in society.

Read about Responsible consumption

Building sustainable communities

Building sustainable communities

Our bottling plants and distilleries are mostly situated in semi-urban and rural areas, where communities often lack basic infrastructure necessary for dignified living. Our Corporate Social Responsibility activities revolve around providing access to clean drinking water, sanitation health care facilities, education, women empowerment and employable skills to bridge this developmental gap.

Read about Women empowerment

Empowering women


Empowerment for a woman involves the right to have choices, opportunities and access to resources – all of which improve her sense of self-worth and ability to influence society and the economy. Educating women provides the highest return on investment for those seeking to create stronger communities in the developing world. Our project S.H.E (Security. Health. Education), aims to empower women, particularly in the communities around our manufacturing plants.

Read about Empowering Women initiaitves

Sustaining the environment


We are committed to pursuing sustainable growth not just today but perpetually for generations to come. Environment protection has always been a strategic priority for us, and we strive to minimize the environmental impact of our business in the areas where we operate. Our initiatives include adopting a water-neutral approach, reducing carbon footprint, and increasing the use of renewable energy.

Read about Sustainability initiatives